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Page 4 of 5
Without product, Lotus Cars USA would not likely have been able to maintain its 35-dealer network, much less upgrade it, and building a new network from scratch to handle the M250s eventual replacement could well have cost more than federalizing the Elise in the first place. The timely arrival of the Elise will moot that potential problem.
The approval of the federal Elise project also means significant work for an
engineering staff that sorely needs it. The major development efforts on the
S2 Elise and the VX220/Speedster were concluded last year. When work on the
M250 was suspended last January, its 100-person project team which was
slated to grow to 250 had the model reached the full-blown development phase
was reassigned to other projects. And the near-empty pipeline of new
business for Lotus Engineering, which was a major factor in the workforce cutbacks
last spring, has not yet significantly refilled. As a result, in a historic
turnabout for the company, Lotus Cars is currently helping to support Lotus
Engineerings underutilized staff. The federal Elise project will not be
a panacea, but, with the M250s replacement still not out of the starting
gate, it should significantly help.
Finally, the production capacity to build the federal Elise will be available
at the time that it is needed. Roughly half of Lotuss current output consists
of the VX220/Speedster, but that model is slated for only a three-year run.
Lotus poured substantial funds into expanding its carbuilding facilities in
the expectation that the M250 would come on stream in 2002 and sales of the
current Elise would remain strong, but the former is defunct and the latter
is no longer a given. Next
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